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SCENARIO:
Altman-Charter is a construction firm that services three main markets, building financial, church, and retirement facilities. Their goal was to promote each specific industry separately through its own informational website. Altman-Charter did not have an efficient method of promoting, viewing, or maintaining the three targeted markets. |
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ISSUE:
Altman-Charter sought an effective portal for their three construction industries. They wanted to give their sales teams the ability to direct customers to their general site or one specific industry site depending on the interests of the client. In addition, Altman-Charter also required the ability to manage the content of these four websites. |
OUR APPROACH:
AppointLink was able to work closely with Altman-Charter's management to build all four websites. We created a single content management tool to support each site allowing management to post individual content items to be displayed on one or all sites, reducing maintenance efforts. |
RESULTS:
AppointLink delivered easy to use, quick loading, and professionally designed sites that encompass Altman-Charter's entire range of services allowing viewers to access each industry site. All websites are maintained through a single content management tool. This saves Altman-Charter the added cost of updating and maintaining each site separately. |
VALUE:
Altman-Charter added value to their company by:
- Improving market presence.
- Promoting visits to the specific industry sites.
- Creating a professional look and feel to a primary marketing medium.
- Providing additional methods for contacting the company.
- Generating new business relationships.
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TECHNOLOGIES USED:
XML - ASP - MS SQL Server |
